Work Hydrate ATX 2026
Hydrate ATX 2026
Seven films. Six companies. One summer.
- Client
- Austin Safety Council
- Scope
- Summer heat-safety campaign, seven films
- Locations
- Active Central Texas jobsites
- Role
- Produced by District Media
Now showing Campaign film · The Story Behind the Summer
Seven films
Campaign filmThe Story Behind the Summer. Play in the player above.
MWHAustin Wastewater Treatment Plant. Play in the player above.
PMI (Palacios Marine & Industrial)Samsung, Taylor TX. Play in the player above.
South Coast Specialty ServicesHutto Data Center. Play in the player above.
EmberstickSamsung, Taylor TX. Play in the player above.
J.E. Dunn + Turner JVAustin Convention Center. Play in the player above.
C.C. CarltonLakeway TX. Play in the player above.
01The brief
The brief
A summer heat-safety campaign for Austin Safety Council, delivering water and relief to outdoor crews on active Central Texas jobsites.
Six partner companies, each filmed on its own site, plus one campaign film that tells the story of the summer.
02The thesis
The thesis
108° is the antagonist.
Every film is built around one opponent. Not a hazard on a slide, but the heat itself, on the site, in the middle of the day.
03The approach
The approach
The shoot
Shot on active jobsites, including Samsung in Taylor, the Austin Convention Center, the Austin wastewater treatment plant, a Hutto data center and Lakeway.
04Deliverables
Deliverables
- Campaign film: The Story Behind the Summer
- Six company films, one per partner company
05What's next